About

bohemian fashion, jewelry, beauty with Silk Road nomadic vibes | connecting cultures | spiritual and conscious

mission 1: promote peace, love, unity through fashion and beauty, inspired by Silk Road vibes and love poems of Rumi

mission 2: promote cultural awareness and connect people via vlogs and blogs

mission 3: promote ethical, fair, sustainable fashion practices and a higher conscious, spiritual way of living

mission 4: do good through humanitarian charitable contributions

who was RUMI?

Rumi was born as Mohammed Jalaluddin Balkhi, on September 30, 1207 C. E. in Balkh Province, Afghanistan. He descended from a long line of jurists, theologians, and mystics, including his father, who was known by followers of Rumi as “Sultan of the Scholars.” When Rumi was still a young man, his father led their family more than 2,000 miles west to avoid the invasion of Genghis Khan’s armies. The family travelled to Baghdad, to Mecca on pilgrimage, and to Damascus and eventually settled in Konya in what is now western Turkey.  This part of the world was then known to its inhabitants as Rum, a name derived from the Byzantine Roman Empire that had formerly held it. Jalaluddin's name in religion and literature - Rumi - is itself derived from Rum.

Rumi became a celebrated Islamic scholar at a young age and was admired for his learning. However, his life changed when he met the wandering mystic Sham al – Din in 1244. This meeting had a profound impact on Rumi, he felt Sham to be a divinely inspired person and he took him to be his Guru. Under the guidance of Shams, Rumi became interested of the way of the Sufi. Rumi is today thought of being a mystic and poet and is closely identified with Sufism within Islam, where devotees seek a direct union with God.

Through his poetry, Rumi expressed his philosophy which included tolerance of all religious beliefs, the importance of goodness and charity, and above all, he advocated the importance of love. Rumi passed away on December 17th, 1273 in Konya, Turkey; his body was interred beside that of his father. Today, Rumi is loved around the world and is the best selling poet in the United States.

Rumi's belief in the "one-ness of cultures", love, respect, unity is the inspiration behind our company.

 

who is RUMI ROSE founder?

For designer, artist and entrepreneur Samira Atash, her Afghan heritage and culture have provided inspiration since she was a child. Born in Kabul, Afghanistan, Samira remembers her grandmother Bibi Jan’s lush rose gardens, her mother Gulghutai’s floral scented skin (her name means “rose”) and the fabrics and textiles in small Kabul shops. After moving to the USA as a refugee with her family when she was 3, those memories lingered and flickered in her mind.  Samira remembers learning to sew at a very early age, drawing artistic influence from her culture. She became a self-taught artist, drawing portraits of faces and developed a love for fashion, arts and music.

 At George Mason University, Samira decided to pursue a career in design after she completed her marketing/business degree.  In 2003, Samira made the move to New York City and over the next few years launched two independent, award-nominated labels. In 2004, she worked as a costume designer in Los Angeles for a film based on the mystical poet Rumi.  The film required months of research into the costumes of his time, opening the door to Samira’s love for Rumi poetry. 

In 2004-05, Samira visited Afghanistan several times to see what she could do to help create jobs for the women there. Her fashion company was part of the first trade delegation to Kabul. After visiting there for the first time since she left the country at 3 years old, she was again inspired by the people, the landscape, the scents, tribal embroideries, and fabrics. She was forever connected and in 2005, launched a “Silk Road bohemian” line and also designed hand carved wood + stone jewelry made by Afghan artisans. In 2006, she featured her collection “One” at a fashion show in the Washington D.C. area to over 1,000 people. Her dream was to open up a sewing factory and have designs manufactured in Afghanistan and shipped back to the states. This could create jobs and improve the economy. In 2007, Samira and her sisters launched Artizan Sarai, a socially responsible initiative that successfully marketed Afghan-made accessories and jewelry to high end boutiques and galleries in the U.S. In 2008-09, Samira introduced ‘UNITEES', inspired by the poet Rumi and based on the philosophy of peace, love, unity, respect…and the idea that all humans are one. 

In 2010, after getting married to her husband Kaiser in New York City, Samira gave birth to a baby girl they name Rumi Rose. She took a little bit of time off from fashion design to focus on mommyhood. In 2012, they moved to the Washington D.C. area. Not being able to keep her entrepreneurial drive at bay, she founded two blow dry salons with a group of investors. It was voted “Best Blowout in Northern VA” in Northern VA Magazine three years in a row, “Best New Business” and featured in local media outlets. The salon offers hair, makeup, and brow services and during her research of product lines, Samira became interested in the benefits of organic/natural products and oils. While working on the design, construction management, and start-up of the second location, Samira found out she was pregnant with TWIN boys! Nik and Zaki were born on July 10th, 2014.

In parallel to her work as a fashion designer in NYC for 10 years, Samira also designed uniforms for UAE’s largest telecom company, worked as a fashion director for ZEBA Magazine (the first magazine for the Afghan-American diaspora), styled several music videos, produced fashion shoots & shows, designed the branding & corporate identity for several start-ups, and in 2010 launched a multi-cultural media company, where the goal was to unite cultures through entertainment. Samira was creator/producer of the FUNatical Comedy Tour and Beauty and the East TV, an online TV show that connected East and West through positive, entertaining stories. She now calls her blog by this name.

In 2016, in order to expand service offerings in her salons, Samira became a certified/licensed microblading-pmu artist, launching Samira BROW COUTURE. The business became an unexpected hit and she quickly has become one of Washington D.C. area’s best artists, booked out months in advance. She was promoted to Royal Artist within the Phibrows academy in October 2017.

As her brow artist career flourished, times in the world became turbulent. Samira realized she missed the creative process and that the world desperately needs more love and unity. In 2016, she first launched the Rumi Rose brand inside her salons, selling boho-inspired jewelry and accessories.  Then in 2017, Samira experienced what she describes as a “spiritual awakening”. She returned to her Rumi poetry books. She started drawing and playing music again.  Samira rediscovered what inspired her throughout her life and who she is at her core - an entrepreneur with a spiritual soul who likes to create, be inspired, build cultural bridges, give back and celebrate her heritage and those of the East, which is very misunderstood these days. She hopes through Rumi Rose that she can spread more peace, love, unity and respect between cultures in a positive, beautiful way.