Central Asian + Silk Road ethnic artistry + culture.  Shop globally/ethically sourced, new + vintage + upcycled fashion, accessories, beauty, home

mission 1: peace, love, unity through fashion and beauty, inspired by Silk Road vibes 

mission 2: cultural awareness 

mission 3: offer ethical, fair, sustainable fashion practices and a higher conscious, spiritual way of living

mission 4: do good through humanitarian charitable contributions

who was RUMI?

Rumi was born as Mohammed Jalaluddin Balkhi, on September 30, 1207 C. E. in Balkh Province, Afghanistan. He descended from a long line of jurists, theologians, and mystics, including his father, who was known by followers of Rumi as “Sultan of the Scholars.” When Rumi was still a young man, his father led their family more than 2,000 miles west to avoid the invasion of Genghis Khan’s armies. The family travelled to Baghdad, to Mecca on pilgrimage, and to Damascus and eventually settled in Konya in what is now western Turkey.  This part of the world was then known to its inhabitants as Rum, a name derived from the Byzantine Roman Empire that had formerly held it. Jalaluddin's name in religion and literature - Rumi - is itself derived from Rum.

Rumi became a celebrated Islamic scholar at a young age and was admired for his learning. However, his life changed when he met the wandering mystic Sham al – Din in 1244. This meeting had a profound impact on Rumi, he felt Sham to be a divinely inspired person and he took him to be his Guru. Under the guidance of Shams, Rumi became interested of the way of the Sufi. Rumi is today thought of being a mystic and poet and is closely identified with Sufism within Islam, where devotees seek a direct union with God.

Through his poetry, Rumi expressed his philosophy which included tolerance of all religious beliefs, the importance of goodness and charity, and above all, he advocated the importance of love. Rumi passed away on December 17th, 1273 in Konya, Turkey; his body was interred beside that of his father. Today, Rumi is loved around the world and is the best selling poet in the United States.

Rumi's belief in the "one-ness of cultures", love, respect, unity is the inspiration behind our company.

who is RUMI ROSE founder?

For designer, artist and entrepreneur Samira, her Afghan heritage and culture have provided inspiration since she was a child. Born in Kabul, Afghanistan, Samira remembers her grandmother Bibi Jan’s lush rose gardens, her mother Gulghutai’s floral scented skin (her name means “rose”) and the fabrics and textiles in small Kabul shops. After moving to the USA as a refugee with her family, those memories lingered and flickered in her mind.  Samira remembers learning to sew at a very early age, drawing artistic influence from her culture. She became a self-taught artist, drawing portraits of faces and developed a love for fashion, arts and music.

Samira made the move to New York City and launched two independent, award-nominated labels and worked as a costume designer in Los Angeles for a film based on the mystical poet Rumi.  The film required months of research into the costumes of his time, opening the door to Samira’s love for Rumi poetry. 

In 2004-05, Samira visited Afghanistan several times to see what she could do to help create jobs for the women there. Her fashion company was part of the first trade delegation to Kabul. After visiting there for the first time since she left the country, she was again inspired by the people, the landscape, the scents, tribal embroideries, and fabrics. She was forever connected and launched a “Silk Road bohemian” line and also designed hand carved wood + stone jewelry made by Afghan artisans. In 2006, she featured her collection “One” at a fashion show in the Washington D.C. area to over 1,000 people. Her dream was to open up a sewing factory and have designs manufactured in Afghanistan and shipped back to the states. This could create jobs and improve the economy. In 2007, Samira and her sisters launched Artizan Sarai, a socially responsible initiative that successfully marketed Afghan-made accessories and jewelry to high end boutiques and galleries in the U.S. In 2008-09, Samira introduced ‘UNITEES', inspired by the poet Rumi and based on the philosophy of peace, love, unity, respect…and the idea that all humans are one. 

In 2016, after taking a break from the fashion industry, Samira rediscovered what inspired her throughout her life and who she is at her core - an entrepreneur with a spiritual soul who likes to create, be inspired, build cultural bridges, give back and celebrate her heritage and those of the East, which is very misunderstood these days. She hopes through Rumi Rose that she can spread more peace, love, unity and respect between cultures in a positive, beautiful way.