Rumi Rose's mission is to show the beautiful ethnic artistry of Central Asia while upholding social responsibility and ethical working conditions for our artisans and suppliers. We help connect their products to an international audience and new markets, and help artisans sustain their personal and communal livelihoods in a manner that respects their own cultural practices.
We also believe in sustainability and integrate artisanal made pieces with upcycled and vintage items.
Proceeds from Rumi Rose sales support a woman's entrepreneurship program in Kabul through "Beauty for Good Project". In partnership with Nooristan Foundation's 'Empower an Entrepreneur' initiative, the program provides skills training for women in Kabul. These women are either in the age range of 17-22 and were not allowed to pursue further education due to family restrictions or 30-55 who are widows or married to disabled men and must provide for their families. In addition to learning sewing skills, the women receive basic literacy and numeracy training.
The women work together in a cooperative to produce various products to take to local markets. They are given training on production, quality control and marketing. After successful completion of the program, the women are given certificates. If they choose to become an entrepreneur, the program will provide her with a sewing machine and a gift of $250 USD to buy supplies and materials to get started.
Rumi Rose also takes in active role in helping with design of the products to help reach international market/s.