Our Brand Collective
A house of brands rooted in culture, shaped by artistry, and guided by intention. Rumi Rose is a brand and online boutique showcasing a collective of designs united by heritage, craftsmanship, and story. We curate brands that honor tradition while embracing modern expression.
Rumi Rose
Founded in 2016, the namesake collection embodies our core philosophy: culture, heritage, beauty, and artistry. Rumi Rose presents colorful designs, curated vintage, beauty rituals and digital art inspired by the Silk Road, Afghanistan and the traditions of the East. Every piece is selected for its story, symbolism, and timeless appeal.
Handmade by Alina
An original line of handcrafted and upcycled jewelry, accessories, and fashion. Handmade by Alina transforms materials into one-of-a-kind pieces blending sustainability with creativity. Each design is distinctive, expressive, and thoughtfully constructed to be both wearable and meaningful.
Nomad Style
Founded in 1991 by Nooria A. Farhad, Nomad Style is a heritage-driven fashion house celebrating global craftsmanship through ethically produced garments and textiles rooted in traditional techniques. Working directly with artisans, the brand preserves generational skills while creating couture and modern ready-to wear designed for movement, travel, and enduring elegance. Through an exclusive collaboration, Nomad Style offers limited capsule collections specifically for Rumi Rose.
Samira Atash
Founded in 2001, Samira Atash is a fashion brand inspired by the tribal embroideries and textile traditions of Afghanistan. The collection features original designs by founder Samira Atash, blending heritage craftsmanship with contemporary modest silhouettes. Beyond fashion, the brand’s founder extends into digital products and educational content that explore fashion, beauty, history, and culture, preserving narrative and identity as thoughtfully as design.
Foroccis
A curated vintage destination within Rumi Rose Studio, Foroccis features thoughtfully sourced, gently-loved designs selected for their charm, color, craftsmanship, detail, and style. Each piece carries history chosen for women who value individuality and story over trend.
Artizan Sarai
Launched in 2007, Artizan Sarai supports artisans across Afghanistan and the Silk Road region by producing handcrafted accessories and homeware rooted in traditional techniques. Each piece reflects generations of skill, preserving craft while providing meaningful economic opportunity.
Our Philosophy
Rumi Rose exists to bridge worlds
We believe fashion can preserve culture. We believe beauty carries intention. We believe craftsmanship deserves continuity. We believe thoughtful commerce can uplift. Proceeds from sales.